Web Design is important, but usability
is the key...
Web Design (i.e. the look and feel
of your website) says alot about
your company. It's all about conveying
a consistent look and feel throughout
your organization to support your
brand. Make no mistake, this is
very important! But the key to converting
visitors into customers has less
to with Web Design than it does
with usability.
We start the Web Design process
by first addressing the site architecture.
No colors, fonts or graphics - just
black and white boxes representing
the major components of your Website.
We find out what is it that you
want to achieve from the Website,
and we get this right first. Then
we make it look nice!
We approach the Web Design and
Usability phase backed with a mountain
of knowledge about what works and
what doesn't on the Web.
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